Boerewors rolls (aka boerie rolls) are to South Africans much like burgers are to Americans, or pizzas to Italians - they're practically a staple food.
Boerie rolls have been sold at sports events, festivals, and even along side the road for about as long as South Africa's been South Africa. They're common at braais, and the perfect emergency meal for a Friday evening, when you really don't feel like cooking.
A friend and I visited the Gourmet Boerie (map) launch party on Saturday evening - and OMW, the food was outstanding. Boerewors rolls are normally cool, but Gourmet Boerie's extensive menu that includes gorgonzola, bacon, pecan nuts and rocket, with the choice of lamb, chicken, beef and ostrich sausage, along with the option of white, whole grain, or even rye rolls really takes the traditional braai meal to another level! It really was that good.
South Africans, don't you think it's strange that it's taken so long for a restaurant selling gourmet borie rolls to appear? I'm sure most of us would kick ourselves for not coming up with the idea first!