Cape Town Daily Photo

MXit, taking instant messaging into deepest Africa

MXit ("mix-it"), a mobile-phone-based instant-messaging company born in Stellenbosch, could be one of the most successful South African technology startups in our history. Over 18 million registered users around the world, and over 20 million log-ons per day, make them a significant player in the instant-messaging world.

I mentioned in my previous post that we had the opportunity to visit two technology startup companies in Stellenbosch - the first being FireID, and the second being the larger MXit. I'm not sure if you can see it clearly from this photo, but the view from their offices is spectacular, seemingly the perfect view to stimulate creativity.

The exciting thing about MXit is their vision of expanding their operations in Africa. South Africa and Africa in general have a huge number of mobile phone users. It's perfectly normal for people in even the poorest townships to have mobile phones, as they are generally the only way for folk in these communities to keep in touch. MXit offers a *very* cheap alternative to SMS text messaging, as well as a host of other features and services.

Across the world, the internet has become a tool of learning, a way to make money, and a means of cheap communication. While many initiatives exist to use computers to expand internet access into deepest Africa, the reality is that due to infrastructure costs it's going to be many years before computers (and stable internet connections) become as ubiquitous as mobile phones. The introduction of MXit into countries such as Zambia, Rwanda and Ghana creates a dirt-cheap means of communication and access to education and information.

Find out how to get MXit on your phone or computer here, and if you'd like to learn a little more about it, click here to read the Wikipedia page about their history and services.