Simba is one of the well known potato chip (sometimes called "crisps") manufacturers in South Africa. The company was founded way back in 1956 by the Greyvenstein family, and is today still one of the most loved brands. Perhaps this is because they make great chips, or perhaps because kids like friendly lions. Or, perhaps it's because of their extremely well-known tag-line "Simba roarrrs With flavour".
Many years ago, when in primary school, our teacher took us on an outing to the Simba factory. It was fascinating to watch how potatos got skinned, chopped up, and dumped into huge baths of oil. I however remember at the time being mildly disenchanted by the thought that the chips that I loved weren't lovely made by friendly ladies in nice kitchens, but by machines in dirty-looking factories. :(
