Coca-Cola’s red-crate robot

Coca-Cola had this red-crate robot built just over a year ago, around the time that the 2010 World Cup football tournament was held in South Africa.

I think the robot is pretty awesome, but can you imagine how much the company must be paying the V&A Waterfront to advertise their brand with such a huge 3D billboard?

Did you know that the Coca-Cola company is 125 years old and that soft-drink was originally sold as a medicine?! Isn't that just crazy?!