Coca-Cola’s red-crate robot

Coca-Cola's red-crate robot
Coca-Cola had this red-crate robot built just over a year ago, around the time that the 2010 World Cup football tournament was held in South Africa.

I think the robot is pretty awesome, but can you imagine how much the company must be paying the V&A Waterfront to advertise their brand with such a huge 3D billboard?

Did you know that the Coca-Cola company is 125 years old and that soft-drink was originally sold as a medicine?! Isn't that just crazy?!

2 thoughts on “Coca-Cola’s red-crate robot

  1. Matthew Ziranek

    It’s called MARKETING!! They are the kings of it and the live long and prosper because of it. Look at their slogan now “Open happiness”. The last thing coke gives you is happiness. It’s just lots of flavored sugar water with bubbles and phosphoric acid. Definitely NOT what your body needs and not what will ultimately make you feel better and “happy.”

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