Cape Town Daily Photo

Are we human or are we dancer?

At first I never realised what this mural was about - but then when reviewing it this evening I realised that it's an advert - for Adidas. Perhaps just like you, I enjoy good clothing, but contrary to many I'm in no way brand loyal. I don't identify myself with a particular brand and have a rather cynical view on, especially, branded clothing.

Many photographers are extremely loyal to the make of camera that they use. I happen to use a Canon camera, but I'd switch to another make in the blink of an eye - provided of course that what I switched to is of similar or better quality.

Isn't it strange how people are affected by branding and marketing? Isn't it interesting how one's opinion can be swayed by a marketing company associating one thing with something that one may aspire to be - like Adidas being associated with this cool-looking guy on a bike?

Marketing and media really do have the power to sway our minds - in a way we're just putty in someone else's hands, and I guess this is partly the motivation on my post about the media and I believe a part of the message behind the The Killers song, Human. See the "Meaning" section of the Wikipedia article if you're unsure of what I'm referring to.

Are you human or are you dancer?