A red robot at the Waterfront

Coke's red robot

I watched for a while as a few workmen constructed this Coca-Cola robot at the V&A Waterfront. They've used red scaffolding and Coca-Cola crates to build the figure. I'm not sure what they plan to do with it, but it's clearly part of their marketing campaign around the World Cup football.

The company has put such a huge marketing drive behind the football that I'm sure you've seen it, but on the off chance that you haven't, here's a short animated television ad that I think somehow must tie in with the robot.

One thought on “A red robot at the Waterfront

  1. Ali

    Red robot. Reminds me of my very first day in ZA. My renter’s brother-in-law picked me up at the airport und during the drive I saw serveral ROBOT marks on the street. Wondering what does it mean, I asked the driver. At a crossroad he pointed forward and said: This is a robot.
    Me: What?
    He: This!
    Me: Ehm, what exactly do you mean?
    He: I mean the light.
    Me: What light exactly?

    At this point I wasn’t quite sure if it was a good idea to come to an anglophone country.

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